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EXPERIENCE
Digital Marketing Strategist & SEO Consultant
Now You See Me Marketing
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Develops custom strategies focused on increasing visibility and reach of a business by capturing the voice of their brand, creating engaging content, and showcasing it all over the web where customers can find them. Leads online marketing programs in Brand Strategy, Pay per Click Advertising, Search Engine Optimization, Social Media Marketing Strategy, and Affiliate Marketing for ecommerce and professional services companies.
Director of Marketing and Communications
RiverBum
​Developed and implemented an integrated company-wide communication and brand strategy to engage current and future customers and support the company's income goals; including social media strategies, ecommerce data analysis, and affiliate partner management.​
President & Owner
Funsational Inc
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Founded and grew Funsational, Inc from one party game to over 1000 games; over 300,000 ecommerce customers; and over 10 million games sold in over 110 countries. In addition, expanded the wholesale division into international markets.
Nonprofit Chapter Board President
NAWBO-NW
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For 17 years, NAWBO-NW has worked to propel women entrepreneurs into economic, social and political spheres of power worldwide. Regular chapter meetings and events are coordinated each month, with business speakers, topics and curriculum specifically designed to help women in business meet the challenges of starting, running and maintaining a business in today’s marketplace.
BS | Computer Science
Arizona State University 1999
TEDx Spokane
Speaker 2013
20 Under 40
Award 2010
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ABOUT ME
Hi there, I’m Heather Pieczonka, consultant, coach and strategist for small businesses, specializing in helping companies better connect with customers via social media and digital marketing channels.
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I have over 20 years marketing experience helping corporations use the web to drive online visibility and generate leads that have resulted in new business online. I have led online marketing programs in Brand Strategy, Pay per Click Advertising, Search Engine Optimization, Social Media Marketing Strategy, and Affiliate Marketing for ecommerce and professional services companies.
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Prior to my career in Digital Marketing, I started, developed, and sold an ecommerce business, carving a niche in the party industry by designing, creating and selling games for parties and occasions. Using my background in computer programming and passion for social and content marketing, I sold over 10 million games in 110 different countries. Now my focus is on using the power of digital marketing to expand other corporations’ reach.
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My goal is to help clients create connections with their customers, and nurture them into relationships that help grow their bottom line. I am responsible for planning and executing effective online strategies and being “in the know” on new digital technologies, trends, and applications related to digital marketing. I am also heavily involved in reporting and analytics, using data to drive marketing decisions.
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I hold a Bachelor’s Degree in Computer Science from Arizona State University and have served on the board of NAWBO Inland Northwest for 5 years. I’m the mama of 2 rockin’ kids who love sports, video games and one who fixes cars for fun. I have a fantastic husband who is the love of my life and a passion for interior decorating, planning celebrations, and all things sweet!​
SKILLS
Search Engine Optimization
Conversion Optimization
Social Media Marketing
Web Copy & Optimization
Market Assessment & Research
Written & Verbal Communication
Brand Awareness & Implementation
Adobe Photoshop
Pay-Per-Click Marketing
Google Ads
Google Analytics
Google Maps
SemRush
WordPress
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"Heather's ability to portray our brand with crisp, clear images, descriptrive writing and marketing has been an asset to our company."
“Your services and guidance are invaluable for my business. I wouldn't want anyone else to be my marketing firm.”
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"Heather is a wealth of knowledge and expertise when it comes to any type of digital marketing! Her vast experience and action-oriented approach truly set her apart. Heather has been a tremendous resource for my business- I highly recommend her for any small business owner who wants to expand or grow their business."
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TESTIMONIALS
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CONTACT ME
Get in touch with me so we can collaborate on your next project.